Space | Business branding
Business branding for "Space", a chain of stores of designed products.
The company appeals to audience of architects and interior designers using visual language that includes graphic elements from their world, such as sketch sheets and architectural plans, emphasizing high doses of white color, from the premise that the interior design of the spaces is not less important than the elements stationed in the room.
The concept of the logo design was to emphasize also the inner spaces of the letters, much like interior design, when the space of the room is asked to be considered, not just the visible elements. This is how "tension" is created between the white and the black.
The design includes: